Nov 17, 2006 — One of our consultants looked over several of our new sites and told us two significant things.
1. Yuckk!-too many affiliate ads and the distractions they bring in your info & navigation areas.
2. Use Google or similar context-sensitive text ads instead, especially if they help the visitor see more options in their searches for useful products and other information.
As of today we have eliminated most affiliate ads, both graphic and text and kept only Google ads and the graphic link to GlobalSpec’s Search engines. Some of the useful ones, like those for Amazon books and handbooks, IR thermometers, Thermocouples and the like may be found on seperate, ad-specific pages, within each site. These vary by site and change over time.
Hope this change makes your visits more productive.
Of course we shall continue our ads in the top of page banner rotators. They are some of the most popular, mostly graphic links, to our individual organization sponsors.